Be crystal clear when communicating your offer to your customers

That was the final message of last Meetup I attended organized by the Fearless Female Founders group. Madeleine Alvarez, an experienced Business Development Consultant and Trainer, presented us the Personal Model Canvas to help us come with a clear definition of our offer. The aim of her presentation was: Learn how to package your services and products Read More …

Useful tips on video communication

Last week we had a lovely time at Le Chatelain Hotel for the Christmas drink organized by the Professional Women International association.  They had invited Viviana Siclari and Bruno Souverbie, who gave us nice tips to do videos. Very interesting subject, as short videos are being used to do marketing clips to promote a new Read More …