Crowdsourcing as Collective Intelligence

Ringo-ring posted to the Global Brain group this info about Ledface : Web-based startup is to launch their global brain for private testing in June

A startup company called ledface is working on their new web service that will turn each registered user into a node within collectively intelligent network. After acquiring the membership, users can start asking their questions and collective intelligence is supposed to answer them.

As I understood from their website, it works like this:

  • you post the question
  • ledface starts googling through all of its users, looking for people who are best fit to give an answer
  • chosen ones form a small team to solve the question in a collaborative manner

That makes it different from current Q&A websites, where answers compete with each other to become the best one. Plus, on the Q&A services we have now, you can only hope that your question will get noticed by an expert, but ledface will take care of finding the right people.

It seems that this new site will work differently from Yahoo!Answers or Quora, because they will be posting the questions to a certain group from within their crowd in order to reduce the usual level of noise, and additionally, they will have some members composing the final answer from the individual ones, in order to create collective intelligence (thus to obtain more in the composed answer than in the individual ones).

They say they want to reach Scientifics and through anonymity make them loose their fear to be wrong.

[..]the scientific world acts as if you couldn’t have weak sides in your knowledge.[…] Ledface wants to promote altruistic co-creation based on trust and collaboration. It’s all about know-how and cultural knowledge sharing. Collective intelligence with no names, no egos, just knowledge.

But for their purposes of directing the question to the pertinent people, how will they be qualifying the contributors?  Will they be able to maintain anonymity between their community?  Will altruism emerge, or will ego prevail despite of all?

It seems that this new site will work differently from Yahoo!Answers or Quora, because they will be posting the questions to a certain group from within their crowd in order to reduce the usual level of noise, and additionally, they will have some members composing the final answer from the individual ones, hoping to create collective intelligence (thus to obtain more in that answer than in the individual ones).

They say they want to reach Scientifics and through anonymity make them loose their fear to be wrong.

Print Friendly, PDF & Email
Be Sociable, Share!

2 thoughts on “Crowdsourcing as Collective Intelligence”

  1. First, thanks a lot for writing about Ledface.

    If ego prevails Corina, we will probably fail. Simple as that. We do think that all other social networks failed on collective intelligence emergence exactly because they shoot in their own foot basing all the motivation and interaction in reputation / glory models.

    So we’ll fight until the end so it does not happen. 🙂

    1. I see you’re convinced of your approach to collective intelligence. I’ll follow your site, and wish it works! Corina

Comments are closed.