In this article of The New York Times David Sreitfeld is discussing a new service ScribD is beginning to offer. Scribd is a subscription-based library, where you can read books through their interface. They are now collecting information from their readers, like how long they stay on a page, the pace on specific chapters, do they reach the end of the book?.. The idea is to offer this insight to the authors, for them to improve their future deliveries.
Last week, Smashwords made a deal to put 225,000 books on Scribd, a digital library here that unveiled a reading subscription service in October. Many of Smashwords’ books are already on Oyster, a New York-based subscription start-up that also began in the fall.
The move to exploit reading data is one aspect of how consumer analytics is making its way into every corner of the culture. Amazon and Barnes & Noble already collect vast amounts of information from their e-readers but keep it proprietary. Now the start-ups — which also include Entitle, a North Carolina-based company — are hoping to profit by telling all.
“We’re going to be pretty open about sharing this data so people can use it to publish better books,” said Trip Adler, Scribd’s chief executive.
Quinn Loftis, a writer of young adult paranormal romances who lives in western Arkansas, interacts extensively with her fans on Facebook, Pinterest, Twitter, Goodreads, YouTube, Flickr and her own website. These efforts at community, most of which did not exist a decade ago, have already given the 33-year-old a six-figure annual income. But having actual data about how her books are being read would take her market research to the ultimate level.
Here are some results they could extract from their data:
Scribd is just beginning to analyze the data from its subscribers. Some general insights: The longer a mystery novel is, the more likely readers are to jump to the end to see who done it. People are more likely to finish biographies than business titles, but a chapter of a yoga book is all they need. They speed through romances faster than religious titles, and erotica fastest of all.
They are “reading us” while we read 🙂 but let’s not be paranoid, we will be getting more attractive books… Let’s hope it doesn’t limit our choices in the future.