Innovation is creating new materials, new sensors each time smaller, cheaper, more flexible, more powerful and at the same time less power-consuming. It allows to put them everywhere: we are surrounded with devices crowded with those sensors as our phones with cameras, gyroscopes and gps. And all those measurements captured by the sensors are being used by applications, many of which are connected to the cloud and to Internet.
Internet of Things (as this technology is called) is becoming ubiquitous, leaving us each time more exposed on our daily life. How many of us have our whereabouts known by the GPS company, the Phone provider and even the car manufacturer? Also our personal biometrical information is being left all over our running paths not to mention the new gym-centers.
We need privacy to express our internal thoughts without public judgement, we need to be in a safe place to test and confront to others our lines of reasoning. On our hyper-connected world, the spaces where we can profit from this privacy are vanishing.
As for our second need, the image the others have of us is very important. The information we leave behind influences this public image and it has a great effect not only on what others think of us, but also on our own perception of ourselves, on our self-esteem and finally it ends reflecting on our happiness.
Living on this hyper-connected world in which we are immersed is a real challenge!