Be crystal clear when communicating your offer to your customers

That was the final message of last Meetup I attended organized by the Fearless Female Founders group. Madeleine Alvarez, an experienced Business Development Consultant and Trainer, presented us the Personal Model Canvas to help us come with a clear definition of our offer. The aim of her presentation was:

Learn how to package your services and products so that your customers will see their value easier, how to align your offer to the market and how to communicate it better.

Don’t we all want that and flounder to do it? Wasn’t she clear? It’s super important that the person you talk to understands your offer from your first words. After some second, they either classify your talk as ‘interesting’ and keep their attention to your saying, or disengage and just don’t put so much attention to what you say.

The first question is to find the value for our customers of our work, not the definition of it. To help us finding the words that our interlocutor will be interested in, she showed us the Personal Business Model Canvas:

http://businessmodelyou.com/

This model helps to differentiate the services (or product) characteristics we are offering from our customer’s covered needs. These last ones, that are described in this model under “How you help”, are the things we must highlight in our communication.

Then, she urged us to find a sentence that could explain our work to a 10 year’s old child. Have you ever tried that? We all know it’s important to be clear, but when working on technological fields we tend to use technical terms, and even if not in technology, usually there are words only known by the ones in the field. We dared her to do so with her job, and she amazed us!

I teach parents to say please and thank you at work, so that everybody works happily and doing their best:
– Please could you give me a report?
– Thanks for your good report.

We enjoy your presentation, thanks Madeleine!

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