Are you getting your message across?

Jean-Luc Doumont came last month to the KUL University and delivered a very insightful lecture to rational students and researchers on how to deliver effectively the message on their papers. Effective communication is always difficult, so imagine  when discussing complex subjects, specially if the person delivering the message has been isolated and immersed in that particular domain for some time while doing the research!

I found very valuable his insights and they apply to many business situations. So here is a small recap of these tips, but don’t hesitate to visit Jean-Luc’s website for more insights.

  • When showing figures, don’t forget the labels of the axes 😉 and much more important, use the Title zone.

 

 

 

 

 

 

  • As shown in previous example, a good title is the one that shows the message you want to pass along.

A message is an interpretation – is what the information means:

  • Choose carefully how to express your message, it’s important to select the right subject:

A message is a statement – a full declarative sentence. The subject should be about what I’m talking, the verb what I’m saying about the subject:

  • For a log document, beware of this mismatch:

    I encourage you to go to his presentations for more detail on what to cover in the different parts to get your reader hooked 😉

Will 2018 be the year of the “Digital Startup”?

Hi,

As with any end of the year,  it’s time to reflect on the achievements of the year and look forward to the fresh new year. The holiday season is also a time to reconnect with family, friends and why not with our business.

As part of that exercise, one of the project we launched, the “Digital Startup Toolkit“,  a virtual program for entrepreneurs, to help them understand and take advantage from the possibilities of the internet for growing their business,  has not delivered yet to its full potential.

But our faith on this product is still very strong, and we think that this new year will be the proper timing to redouble our efforts on making this product your success story. We derive a great please on delivering it, moreover knowing that we are giving you the tools that will allow you to improve your business.  You know the saying:

Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime

Well, our product follows those lines… in a modest way, as I’m sorry to say that our teaching won’t last a lifetime. Technological changes don’t stop, we cannot stop learning!

So what will change for this to happen? What’s sure is that we will refocus on this program to make it better. We strongly believe that we can boost your business, our own global economy and all of us thrive in 2018. See for yourself here how you can benefit from this program.

And you, what are your good resolutions for this year? In any case, I wish you a lovely and exciting 2018 in both, professional and personal sphere.

 

Useful tips on video communication

Last week we had a lovely time at Le Chatelain Hotel for the Christmas drink organized by the Professional Women International association.  They had invited Viviana Siclari and Bruno Souverbie, who gave us nice tips to do videos.

Very interesting subject, as short videos are being used to do marketing clips to promote a new product, to present your company on internet but also to get a job: some companies ask you to send a small video to do a pre-selection before giving you a real job interview. And some real interviews are done on line, so these tips apply too!

At Waterloo Hills, we do short videos with information on ‘how-to’ going digital: you can subscribe to receive videos, each on a particular subject like how to create you e-shop, or how to take advantage of the data in Internet for improving your business.

And if not for videos, these tips also apply to your video conferences, which are becoming of greater relevance with the globalization of the work-force and also the wide spreading of teleworking.

I collected some of the tips for you, dear reader 🙂

  • Don’t put the camera at a different height of the main character: filming top down to you will minimize you, filming bottom up is not nice either.
  • Don’t change too much the camera angles, it’s disturbing.
  • Look directly to the camera when being informative, assertive, when you are directing a message to the viewer. When looking next to the camera, the effect is like in a movie.
  • Be aware of the decoration: each object in front of the camera has to be considered necessary or at least not disturbing; else it’s distracting the attention. As a bad example, look at this interview with a frame with a clown in the background!
  • Don’t wear stripes or peas. Don’t use a shining material, be also attentive to use a material that does not do noises when you move around (your arms for instance).
  • Use pastel color, so the focus is in your face and not the wall or your clothes. Red is not a good color, it makes people look unhealthy. Light blue and green are more likely to favor you.

 

I hope this advice will help you create wonderful videos, where the message passes along.  Show me yours! I’ll be happy to see the result, I surely be reviewing my professional videos.